Evocalize, a Seattle and Austin-based startup that helps brands with paid digital marketing, raised a $12 million Series A round led by Move Inc., the operator of Realtor.com, which has used Evocalize for more than five years. Evocalize was founded in 2013 by former Bazaarvoice exec Matthew Marx, who is the current CEO, and former Amazon exec Kumar Srinivasan, who left in 2016 to take a CTO role at Nordstrom. Other investors in the startup include Second Century Ventures; Habanero Ventures; Madrona Venture Group; and others.