Seattle startup Amperity is laying off 13% of its workforce, the company confirmed Thursday.
“We are streamlining our operational and corporate functions while better prioritizing our investments on our go-to-market strategy,” Amperity interim CEO Chris Jones said in a statement. “A key aspect of this shift involves directing more resources towards delivering on our vision.”
Amperity previously laid off staff in January. It also cut 10% of its workforce in a separate round of layoffs last year.
Amperity had around 400 employees at the beginning of this year.
Jones cited the latest cuts to broader industry headwinds.
“These challenges are not unique to Amperity,” he said. “The current economic climate is affecting the entire enterprise software industry. Both software vendors and their customers are facing similar economic pressures and having to make the necessary adjustments to navigate these market conditions.”
Layoffs hit the tech industry hard during 2022 and 2023 as venture capital dollars dried up and customers became more cautious of spending. More than 260,000 tech employees were laid off last year, and more than 136,000 were cut this year so far, according to Layoffs.fyi.
Founded in 2016, Amperity’s software lets companies fine-tune their targeted marketing campaigns by connecting fragmented data sources about individual customer habits via emails, purchase history, mobile app usage, website traffic, physical store visits, and more.
The startup earned “unicorn” status in July 2021, reaching a $1 billion valuation after raising $100 million.
Jones took over from former CEO Barry Padgett earlier this year.
Padgett became CEO in 2022, following the sudden departure of co-founder Kabir Shahani, who said he left voluntarily for personal reasons. Shahani also resigned from the company’s board.
Last month the company hired Chris Polishuk as its chief revenue officer.